The latter two are doing a reasonably good job today under new ownership. A pitty Saab didn't survive so, those were pretty cars.
For some strange reason, not everyone in the world is an American or thinks like one :-)
I'm not scandinavian but kinda wish Sweden had been protectionist towards saab (& finland to do the same with nokia). That kind of protectionism shouldn't be as looked down on as it is especially when it's prevented so selectively and the lack of it has lead to a less broad, less competitive market in many areas.
There's still Koenigsegg, volvo/polestar & related, scania, etc but other than koenigsegg those are all foreign owned now.
No, the average person barely cares for quality, vs cost. The average person will buy the cheapest thing possible, even if it means it lasts a year instead of 10, at a 20% discount.
You can see it in all the "made in china" stuff, mostly sold as in-house brands for retailers. Whether Europe, Canada, the US, people but these retailer brands, this junk, and seem, bizarrely, happy.
But then the average person thinks they can profit at the casino, and cannot think beyond today.
Not on the car market, or there wouldn't be such a proliferation of SUVs and pickups which are a useless waste for 90%+ of their users, and there would be few luxury/mid-tier brands - everyone would be driving around in the smallest Dacias and Skodas.
Cars are a status symbol, and many people would prefer to pay more for the same car with a different badge indicating a higher status - case in point, the VW Group has a big range of brands, with cars being pretty much identical outside of small changes in visual design (interior and exterior), and VW (mid-tier) and Audi(higher-tier) outsell the "cheap" Skoda and SEAT - https://www.statista.com/statistics/275868/sales-figures-for....
(Ah you are referring to the two-stroke Saab 93 from 1950s!)
First year of the 9-5, which could be seen as a successor, was 1997. It was not a "rebadged" GM but there might be GM-sourced components.