Willing to consume? That sounds like it is the consumers fault that the population is not getting acceptable trustworthy news, because they are not willing to consume it on some level. Very strange business model.

Personally i am not willing to consume anything that is even remotely forced upon to me. I will not watch the news when companies think i should watch it. I will watch it whenever and however i want.

I will not be forced into some weird guilt trip that news companies cannot publish acceptable trustworthy news because of my lack of interest and spending on it.

But hey, if for another big part of the population that business model works, good for them. I don't care.