I really like the concept of what you are doing. I was actually thinking "we need that". Your website turned me off a bit. Like the last comment, the shot of the kid was a bit weird. I had a hard time understanding what your site does. The UI is not terrible but I think you could be doing a better job. Especially since Mobile UIs are so critical to success.
Anyway, keep it up cause I like the concept and would actually use it.