> Making its "Delivery Fee" seem related to distance or demand, even though none of it goes to the delivery person.
I could see they justify this as value-based pricing. As in, it would have costed more for you to travel farther to get the food from that particular restaurant if you were to order pickup. The thing I find dishonest is labeling this the "delivery fee". I always thought that the money goes at this partially to the deliverer.
> Offering an "Express" option that implies faster delivery, but then changing the wording to "Priority" in billing so it is not held to delivery times.
> Charging an "Expanded Range Delivery" fee that seems based on distance but is really based on a restaurant's subscription level and demand.
So things that bring no value to the user. The question is, if people know this will they vote with their dollars and move their business elsewhere?
> Adding an undisclosed 99 cent "marketing fee," paid by the customer rather than the restaurant, to promote menu items that customers add to their carts.
This one wins the cake. So each user is forced to pay a dollar to promote the items they have ordered from that menu. Let's call this preach-flation?