Gotcha - that was helpful! When the opportunity does arise, what kind of meals do you normally end up trying - something you're familiar with or something new? You've also put your finger on an important point - retention. What would compel you to go back to one of those meal-prep services?

The "hurdles" you mention are very real. The intersection of easy, tasty and healthy is where we're trying to land. From our user studies, we've learned that some cuisines are misunderstood because of the way restaurants present them e.g. Indian food is always spicy and unhealthy. One of the main reasons we're not delivering prepared food is to bust these myths - by actually cooking the food, users would be able to see and customize the meals.