The exact same, maybe using AI on the backend to improve results, maybe for language translation. But AI is useless in search for the most part. People are looking for a specific thing quickly with the least typing. People don’t want to have a conversation with a chat bot to personalize their results.

I think AI is overhyped right now. Very few real businesses being built on GPT outside of copywriting and blog spam, and consumer toys (avatars, art, funny filters).

I also think Google knows it’s not as disruptive as people think it is.