I accept that, I am not trying to predict the future, but to create it with my work. How do you see search develop in two to five years?
I think AI is overhyped right now. Very few real businesses being built on GPT outside of copywriting and blog spam, and consumer toys (avatars, art, funny filters).
I also think Google knows it’s not as disruptive as people think it is.
It will help you surface information faster.
Generative content sprinkled here and there but majority of results still being genuine human created content.
I don’t see MSFT being a player here. Their ML talent is shallow, their search team is tiny compared to Google and a partnership with a startup won’t change that