The computer world pretty much standardized on DisplayPort already, so USB-C devices would already have to support DisplayPort Alt Mode anyways. Why add support for yet another Alt Mode when DP-to-HDMI converter chips are dirt cheap, and pretty much all USB-C-to-HDMI cables will be using those anyways due to the aforementioned DP ubiquity.
One thing which really bothers me is that all those Alt Mode specifications are proprietary. USB-C itself is a completely open spec and anyone can download the PDFs from their website - but the Alt Modes require you to join the VESA / HDMI consortium, with an associated member fee and NDA.