The issue is around bellicose metaphors in oncology. While some people respond to that language, many do not. In particular, in some studies it increases feelings of guilt regarding the transition from active to palliative care in situations where the malignancy is not responding to active treatment or where the patient doesn’t want to accept the adverse effects of treatment, as in “Oh, you’re giving up?”
But surely there are choices of language that are neither war-like nor cynical.