It appears to be to promote Tourism in Nova Scotia. So aside from pissing me off by showing me the same ad literally 100's of times, incl multiple times in a row, I assume they're also ripping off the taxpayers of Nova Scotia by charging them over and over for the same ad impression?
It's really an indictment on the very sad state of ads on streaming platforms, if someone like Paramount or YouTube wants to "force" ads, then at least do it properly! I actually don't mind when a Y-T content-creator wants to pitch (not South but ...)-VPN or whatever, because at least they make a effort to tell my why it's so great and maybe there's a discount code that actually might be interesting to me.