Microsoft gets pressure from their hardware partners to keep up the hardware replacement cycle, and they themselves of course get a cut of that via OS licenses.
Phone manufacturers seemingly invented "Always On Displays" to also cause people to start to think they needed a new phone or battery just a year/18 months into owning their device. Christ what a waste of power for such little value delivered! My wife said her new S23+ would barely last a day - so I turned off the always on display option, and now it lasts 2.5/3 daysish of normal usage.
It's a slightly different story with laptops, where battery life is an important feature. You'd think battery life would be important for phones too.