It is unfortunate that AppleTV's video output (out-of-the-box) still does not support true 1080p resolutions and everything is upscaled from 720p.
Beyond that, Apple may not have wanted to take A5 chips away from the iPhone and iPad to sell in Apple TVs. Now that all of the new iPads and iPhones will be A6 based this year, Apple will have more supply of A5s for other devices.
None of this helps people who already own an Apple TV, however