Spending a £1000 on a Mac - I reckon another £100 for an Apple TV with that functionality as the hook is a pretty easy up sell.
Spending a £1000 on a Mac - I reckon another £100 for an Apple TV with that functionality as the hook is a pretty easy up sell.
Beyond that, Apple may not have wanted to take A5 chips away from the iPhone and iPad to sell in Apple TVs. Now that all of the new iPads and iPhones will be A6 based this year, Apple will have more supply of A5s for other devices.
None of this helps people who already own an Apple TV, however
Apps and/or Content deals with video distributors (Comcast/Verizon/etc) are going to be where it turns the corner. I suspect the whole hobby has been in a holding pattern while Apple has tried to line up the content deals and that the fallback plan is to just enable Apps and let the chips fall where they may. [1]
That's probably even the stick they'll use to get the cable companies to the table: Either they sign up and get preferential treatment in the interface, or they get shoved into being a dumb IP pipe that much faster.
[1] Delaying as the internals for an Apple-quality, app-running, 1080p set-top box get cheaper and cheaper hasn't hurt, I'm sure.