Why can't DDG just cut their losses and invest in building their own index? It's much more worth it in the long run. All DDG is doing is adding cool, nice to have UI features on top of Bing/Yahoo, but what about the core?
> Why can't DDG just cut their losses and invest in building their own index?
That's far from trivial task.. Scraping and using other peoples results is easy, building and scaling a huge database like search index is one of the hardest problems you can find.
More results doesn't always give better results. Generally, they do, but depending on the problem it's often very marginal.
The actual ranking algorithm is more important, especially (I suspect) pre-processing. Google's main advantage (I'd guess) is its expertise in algorithms and processing.