What happens when a company wants to come up with a better charging method then USB C?
What happens when a company wants to come up with a better charging method then USB C?
You mean the proprietary connector that Apple would rather have die than turn into a free standard? Which it had over a decade to accomplish between the EU announcing its intention to enforce a standard and actually writing the law.
> What happens when a company wants to come up with a better charging method then USB C?
There is a renewal period of five years for the connection standard of choice. Why does this question get repeated every time USB comes up?
This is why we can't have nice things.
Also, Apple has easily shipped many billions of units with lightning connectors and dominates the profit margin of selling a smart phone. I think that qualifies as “mass adoption” regardless and they very intentionally control the lightning standard. I’m sure there’s many competitors who would haven chosen it over usbc before it became so ubiquitous if they could.
More than "technically."
Lots of devices had FireWire connections. In addition to my PowerBook, my Comcast cable box, my external archive drives from multiple brands, and my Sony camera had FireWire connectors. Many high-end televisions had them, too.
The notion that FireWire was an Apple-only thing is little more than a HN cliche.
This likely a major reason why it lost out to the royalty-free USB, despite technical advantages.
https://www.cnet.com/culture/apple-licensing-firewire-for-a-...
$2 for two ports would have been a tiny percent of the final retail price 15 years ago.
Today we're used to portable 4GB drives for $99. But back then, drives were more expensive.
According to the Wayback Machine†, a 1TB FireWire drive was almost $400. So those two ports would have been ½% of the retail price.
† https://web.archive.org/web/20080128203022/http://www.lacie....
Basically, BOM/COG is things you pay for that you pass on directly to the consumer. However, the retail price has to cover a bunch more than that so you can't compare the two directly. A good rule of thumb is ~2-20x markup depending on the profit margin you are targeting.
A $2 licensing fee in the BOM is thus probably closer to ~$14-40 retail. Considering how thin profit margins are, 3% of retail going to nothing but marketing is not nothing especially considering that Apple doesn't have to pay this fee and also getting a cut of every product you sell to boot. Think about it this way - frequently towards the end of the development cycle as you're heading towards mass manufacturing, companies will look to shave tens of dollars and be trying to find 10-20c here & there to add up to that. $3 is massive.
You see similar dynamics with MFI. It requires a special chip (space within the product, battery costs) and licensing fees (Apple gets a cut of every sale you make making your competitor product more expensive or less profitable). It's why none of the major tech companies have MFI in their products AFAIK. It cripples any competitor product you try to make (not to mention that you're further at Apple's whims around licensing agreements changing if you build your product around MFI).
I’m not saying that USB C is inferior. But if Apple did want to come up with a better port it couldn’t.
This goes back to when Apple was moving to Lightning, the EU wanted to mandate micro USB.
https://www.theregister.com/Print/2012/03/14/ten_firewire_ha...
Licensing fees were $1 for historical legal reasons per SKU, for the first unit sold, and then 14 cents for each subsequent unit.
Still stupid, but nothing like what a lot of this thread is condemning.
.07 percent is not remotely close to "several" percent
We old people remember $5000 for first generation IBM PC.
So get off my lawn ;)
[1] https://www.cnet.com/culture/apple-licensing-firewire-for-a-...
FireWire was better. Apple and high end PCs had them. If Apple created a better connector than USB C that cost more to include, it would never be accepted by Android manufacturers who want to sell shitty $60 phones.
Even Apple's consumer-grade basic computers had them. I was introduced to FireWire when my wife bought a MacBook in 2006.
Nobody on this thread claimed this, so I don't know why you have to make up your own straw man and start a fame war. Famebait is against HN rules.
Would other companies really use Lightning even if it were a standard? Did PC manufacturers embrace FireWire even though it was better? Sony did and Dell did on their high end computers.
For a time they seemed to, I had FireWire ports even on computers at the lower end of the price range. What I didn't have where FireWire based gadgets and going by Wikipedia that isn't surprising. FireWire style peer networking seems to force a lot of complexity onto peripherals, with every device being equal. USB on the other hand pushed most of the complexity to the host, making peripherals cheap and easy to implement. Given that I am not surprised that USB pushed firewire out, especially when after it came out that most FireWire implementations had significant security flaws.
Bottom line: it won’t happen in Europe.
They probably will. It’s a huge and lucrative economic bloc. But they won’t be started there, or if they are, will be stunted by the fixed costs of compliance. For all the problems with our political process, America is good about exempting start-ups and small businesses from certain regulation.