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Finally, I can have a conversation with Pepsi Gravitational Field[1] by Arnell Group, and Chicken Chicken[2].

1. https://archive.org/details/pepsi_gravitational_field/mode/2...

2. https://isotropic.org/papers/chicken.pdf

The chicken one speaks for itself, but any context on wtf is the origin story on the Pepsi one?

That Pepsi doc made the rounds like 15 years ago. I remember seeing it first on Reddit, someone had claimed it was a branding pitch. There was a lot of back and forth on wether or not it's a hoax because it's absurd, but I've been in some meetings where we've gone through branding presentations that sound pretty similar.

It has been discussed before

https://news.ycombinator.com/item?id=32064324 (2022)

https://news.ycombinator.com/item?id=19756602 (2019)

https://news.ycombinator.com/item?id=11038059 (2016)

Reply on news.ycombinator.com