I will never tire of reminding people of this: https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...
> C. The investment in our DNA leads to breakthrough innovation and allows us to move out of the traditional linear system and into the future
> BREATHTAKING is a strategy based on the evolution of 5000+ years of shared ideas in design philosophy creating an authentic Constitution of Design.
> B. Magnetic Fields: Magnetic fields exert forces on inner and outer surfaces of the Earth.
> B. Pepsi Energy Fields: Symmetrical energy fields are in balance.
> C. Magnetic Dynamics: Magnetic field are impacted by sun radiation and wind motion.
> C. The Pepsi Globe Dynamics: Emotive forces shape the gestalt of the brand identity.
Also, take a look at the deconstruction of the old Pepsi logos into arbitrary ellipses ("Perimeter Oscillations") on pages 8ff.
It gets increasingly surreal ("Light Path with Gravitational Pull" vs "Gravitational Pull of Pepsi", "Relativity of Space and Time" vs "Pepsi Proposition / Pepsi Aisle", difference between a "Pepsi Galaxy" and a "Pepsi Universe", ...) on the last pages.
Dimensionalize exponentially.
[0] https://jimedwardsnrx.files.wordpress.com/2009/02/pepsi_grav...
What I'm curious about is how much these design agencies recycle their stock bullshit for different clients. Just swap in different logos. Restyle with the new palette of pretentiously named colors. Apply the new commissioned font and voila, you have a rebranding document the C levels can feel chuffed about.
And the sad thing is that everyone knows it's bullshit on some level. But I'm not paying 7 figures without getting handed that bullshit, and you're not charging 7 figures without being able to create it.
This is where I lost it.
And that's when they literally started building a "tiny brain, normal brain, enlightened brain, galaxy brain, universe brain" meme, out of freaking Pepsi logos.
It was both accurate and profound.
Unfortunately the parts that were accurate were trivial and the parts that were profound were incorrect.
C. The Pepsi Globe Dynamics
Emotive forces shape the gestalt of the brand identity.Bullshit is what makes good video adverts rememberable. It just has to be unique bullshit.
> The subliminal advertising involved with the Pepsi Globe logo is also extensive. The different logos and packaging designs are purported to represent the human body, rediscovery of the Vitruvian principles and their publication, Chinese art of placement and spatial arrangement and many other representations that may not seem clear or obvious from just a glance at a Pepsi Bottle. The most famous visual representation is the Pepsi Globe logo’s representation of The Earth. The swirling horizontal stripe running through the center of the globe is claimed to provide a visual representation of the earth’s constant movement around its own axis and around the sun. The stripe also represents a naturally occurring electric generator in fluid motion generating and sustaining the magnetic field of the Earth. This marketing has resulted in an extremely recognizable logo and an aid to a profitable venture.
Sure, it's something that looks new and good - minding how current icons are having a rather simple style to put it mildly, but that's not a technological advancement like introducing Ribbon interface in Office 2007. And sadly, that's how MS, Apple and others are trying to portray all these barely significant UI changes - as features.
Don't get me wrong, good looking UI is important but I'd be happy if cosmetic changes would remain cosmetic changes and be treated as such. I can appreciate visual improvements and work by myself and I don't need, want to be instructed by marketing teams to feel "enthusiastic" about such changes.
They, literally, went full-on action movie for Office 2010.
"Oh yeah, looks like a modern version of our old logo - good! Seems like there's some golden-ratio-ey stuff behind it too which will have subliminal effects - bonus! Price is abit steep but only exceeds our budget by 10% - don't wanna cheap out either, so let's take it!"
The same people chuckling at how nonsensical the design document is supposed to be (and it really isn't) are probably the same people who could talk your ear off about the esoteric particulars of a given programming language or management strategy, which are also, to some degree, subjective BS couched in jargon and seeming non sequiturs.
Per the last 'update' of Gene's:
"In 1884, meridian time personnel met
in Washington to change Earth time.
First words said was that only 1 day
could be used on Earth to not change
the 1 day marshmallow. So they applied the 1
day and ignored the other 3 days.
The marshmallow time was wrong then and it
proved wrong today. This a major lie
has so much boring feed from it's wrong.
No man on Earth has no belly-button,
it proves every believer on Earth a liar."
And just a couple of days ago there was a paper and discussion on "Bullshitters" on HN.