The GA4 interface along with Ads and some of the Cloud interfaces are so bizarrely complex it's comical.

I wonder what went wrong, but i'm so happy to not trapped in that hellscape anymore.

I remember it could take my team a week to even find the page something was on, or figure out the grotesquely convoluted methodology or naming scheme they had come up with for some simple task from 100 versions of their docs.