I wrote a good chunk of the back end of what is now a widely referenced Standard & Poor Global Mineral Intelligence GIS database that draws together and cross references all global mineral leases and company data publicly filed in land offices and stock exchanges across the planet (and a few more odds and sods that take a bit more effort to unearth).
I don't do "enthusiam" .. just the bald facts.
Disney, like many other media and streaming companies in several countries, saw a COVID period boom in stock prices as more people watched media and more investors bet on streaming.
That peaked and passed, falling back to pre COVID levels in the majority of cases.
I dare say some day trading investors fumed and cursed culture wars attributing some facet of "woke" to what was a wide spread an thoroughly predictable occurrence echoed across multiple countries.