The fast pace of ‘internet time’ means Amazon, AOL, Facebook and Google can follow the trajectory of Ford, AMC, Chrysler, and GM in a fraction of the time. Amazon was a leader in e-commerce once, now they count on someone who subscribed to Prime for the last 15 years to subscribe for the next 15 years. Google search used to be good, but now it is corrupt. Search for a ‘used Honda Fit’ and the first search result is an ad from the one car dealer that owns all the new car dealerships in town for new cars and even though they presumably have used cars in their lot, they’ll try to sell you the same CR-V they’d try to sell you in person. I’d accept any kind of ad from someone who is selling what i am buying but Google aids and abets numerous acts of brand destruction every day.
They know how to walk the line of running a corrupt ads engine and not get anybody arrested but it is an unsolved problem in A.I. ethics to get away with running a corrupt chatbot —- and that is why Google is in so much trouble.