Of course that isn't the market these headphones are in, but that's also the problem. New bluetooth standard? New advances in noise-cancellation? You won't get them. Even if these headphones are great (which I doubt) they're still destined for the garbage heap.
Wireless headphones last a couple of years, where wired headphones last decades. These products won't be the exception, and the marketing angle (fair! environmentally friendly! repairable!) annoys me.