"An excuse to go back to Twitter" as if they're looking for excuse because they want to be on Twitter so much. Dude, you have no idea. Recession is coming, Twitter is unstable and overrun by trolls. Big brands don't care about Twitter, they just don't want to be target of Elon's ire and his cohort of fans. The only direction large advertisers will be moving with regards to Twitter from now on... is away.

But you'll probably see plenty of "follow my account for feet pics" ads and so on smaller advertisers pick up the slack. Hey maybe that's an undiscovered gold mine.