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> And they'll fail because the gap is too big at this point.

I loathe Musk and Twitter, but I actually don't agree with this prediction.

If he's hiring Yaccarino, it's going to give advertisers an excuse to get back on Twitter. I don't think they genuinely care about the politics or whatever, but the optics are bad for them. The optics will get much better once Twitter is run by someone who understands how PR works.

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"An excuse to go back to Twitter" as if they're looking for excuse because they want to be on Twitter so much. Dude, you have no idea. Recession is coming, Twitter is unstable and overrun by trolls. Big brands don't care about Twitter, they just don't want to be target of Elon's ire and his cohort of fans. The only direction large advertisers will be moving with regards to Twitter from now on... is away.

But you'll probably see plenty of "follow my account for feet pics" ads and so on smaller advertisers pick up the slack. Hey maybe that's an undiscovered gold mine.

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