"Automating DevOps with GitLab CI/CD Pipelines" is not a rare subject.
Likewise, the guy is trying to push out a book in an age when people are just going to ask GPT what is X and get a dialog going. (full of hallucinations, but still!)
Getting this juicy PR is the best thing that ever happened to him.
Overestimated Familiarity Window. There you go - an abstruse term that you can use assuming other people will also understand it, and therefore the reference fulfills the referent.