I disagree.

If returns cost them so much they'd do it now. But they don't: It is so much cheaper to produce the garment as it is that it won't change. They already make money from folk buying products and not bothering to return them.

No more free returns just means more consumers will be wary of ordering. The better fit stuff won't happen until actual laws are put into place and/or places start punishing manufacturers by refusing to sell their products on their platform, regardless of who is reselling them.

I very highly doubt it will affect whether or not returns are free, though.

How would they do this? And what’s the incentive on seller side? By abolishing free returns without a better alternative in place, sellers clearly say that they rather accept lower sales than trying to ensure people receive fitting clothes