Whenever Apple launches a new product, they do generally have the latest, best hardware in them. The "everyone else is chasing specs" argument seems to appear a bit later in the product cycle when competitors have jumped ahead.
With all the potential an Apple TV has, with the iOS-ecosystem, with Siri-voice control, streaming media from your Macs (the list goes on), I'd be very scared if I were Samsung.
I have a Samsung TV. My smartphone acts as a remote with a cute little app. I can "throw" pictures, videos, and music to it. I can't run Android apps on it, but it is one of their "Smart" models with a bunch of apps on it.
I use zero of that functionality. Instead I just use the on and off button and the functionality of my cable box. If Apple thinks they're going to disrupt the content business, har de har har.
Sidenote -- my cable box is from Motorola, which is now Google. So Google just reentered the TV business in a very, very big way (after the rather dismal failure that was Google TV).