You can’t average global numbers like that when the average in Indonesia is possibly sub a dollar.
So the premium YouTube subscription might just cost around double what is “fair”
Except those who are most likely to buy it are likely power users who watch twice as many videos.
Which would make the price perfectly fair.
So I’m not sure there’s really a problem here.
Looking for some US only numbers [1]. It seems reasonable to estimate the US as having ~200M MAU. The revenue numbers reported there are ~$11B, ~$15B, ~$20B globally of which ~$2.5B, ~$3.5B, ~$4B were US only. So, the US was ~25% going down to ~20% globally.
If we extrapolate that forward at 20% (which likely overestimates the US share which was decreasing over the reported period) then the ~$28B in the current year would have ~$6B in US revenue over 200M users which is around $30 per year. This is 3x the number I originally calculated of $10 per year. This still results in 400% revenue for Youtube Premium over the average ad-supported user.
But yes Ads are more about brand awareness than to actually get you to buy stuff.
and plants shouldn't pull nutrients from the ground, they should only eat other plants! incredible how plants are not sensible!