We actually do expect our product to change quite a bit over time, basically because of the nature of the arena we're playing in. platforms will change over time, as will they apps we're helping moderate, and we'll always be trying to integrate as seamlessly as possible to play defense for our users.

As such, we think a recurring subscription is the best way to align our interests with our users and make sure we're building the right thing over time. When customers are consistently paying, if we don't consistently deliver the value they're paying for, they leave. It means we're in a tighter feedback loop with users about what's working and what isn't.

Basically we think it's mission-critical that the technology protecting your attention to be as well built as the tech trying to exploit it, and our best guess at the moment is recurring subscription is the best way to accomplish that.