I hear that. The truth is that it's not solely about generating revenue, but aligning interests and making sure we're building the right thing over time. When customers are consistently paying, if we don't consistently deliver the value they're paying for, they leave. It means we're in a tighter feedback loop with users about what's working and what isn't.

It also lets us plan for the long term since we have a decent idea of what our revenue will be. Particularly in this space that's going to be important - we'll have to continuously evolve to changes in the platforms we're operating on and the apps themselves that we're helping restrict. Basically we think it's mission-critical that the technology protecting your attention to be as well built as the tech trying to exploit it, and we see this as * probably * the most effective way to accomplish that.