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Am I the only one that found this stuff surprisingly cheap? Seems like practically nothing compared to the real estate and building costs.

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If you're in San Francisco or New York, maybe. If you're in the rust belt, that's going to be a much higher proportion of your costs.

Retail square footage is not cheap wherever you go. Even rust belt is getting a few bucks a sq foot and average is more like 15-20. So a couple thousand square foot theater is around $10k a month and probably more like 20-40k.

I don't know, maybe theaters get a super good deal as anchor tenants. But doesn't seem to add up that $1,000 a month on a projector rental is a driver of price increases.

I think the basis of the complaint is that it can be an ongoing maintenance expense. And it's more expensive than the pre-digital way of doing things, atr least for the theaters. But yeah, compared to your other overhead costs, it can't be the main driver of ticket prices.

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