Running a movie theater is more expensive than you can possibly imagine
indiewire.com
indiewire.com
A 35mm film projector was a machine with a handful of parts. If one broke, theaters could be back up within a matter of hours.
Are you kidding me? A 35mm projector has hundreds of precision engineered moving parts. If one of them breaks, you're not swapping it out with a replacement from Radio Shack. You might not even trust the pimply teenager running the projector (me) to touch any of the interior parts or gears.
You're going to the pros: Authorized service techs, or a specialized AV supplier who may have it in stock, but is definitely not open on the weekend when these things tend to break. And, the supplier may have have to order the replacement part from Japan or Europe.
If you're part of a chain that uses standard equipment (not a given, considering consolidation) you might be able to borrow parts or spares from your pal running the show at the multiplex across town.
Worst case: Because most theaters operate two sister machines for each film (a reel can only hold ~75 minutes of film max, so you have to switch over to the second machine halfway) you can technically swap reels on a single machine with a 5 minute intermission.
The 35mm projectors were professional-grade machines designed to last for years. Our theater used 25-year-old Italian projectors made by Cinemacannica which is still around today (https://www.cinemeccanica.eu/cinema-products/), and looks like it has moved into digital exhibition.
Some of the old 35mm machines are still around, usually at indie theaters. I spotted one a few years ago in Somerville Mass as described here: https://leanmedia.org/memories-movie-theater-film-projection...
Fire safety was a real concern. I had to be tested and licensed by the state, and most of the questions were about what to do if there was a fire. Part of the projection machinery included venting to get all of that hot air away from the projectors and out of the room (not unlike a server room).
This innovation eliminated the need for a projectionist to sit there and swap every 20min -- now a projectionist only had to touch the machinery once per showing rather than once per reel. It did add some labor Thursday nights as new films had to be spliced together and old ones broken up to be fed back into the can.
Thanks to this system a 12 screener could easily be operated by one teenager (me), and a twin theater didn't even need a dedicated projectionist-- just the manager popping up to lace up the film once per showing.
(Films still had the corner black dot cute though, I guess since some older theatres still had the then antique two projector system)
Thanks to startup timers, you didn't even need to be there exactly when it started, just sometime between the last showing and the next one -- but you did this at your peril, as jams and other glitches were most common at startup time, especially in the "brain" the clever device that allowed feeding the film from the inside of the input platter megareel to the outside of the output platter, this avoiding the need for rewinding you would have if you fed from outside to outside as with casette tapes.
All in all, my era's projectors were more even complex in the pursuit of saving labor costs.
I miss them. They were really cool machines.
>
I do recall seeing the platter system many years later and had a sense of how they worked but not the details. Regardless I’m sure we could swap some great stories of epic “jams” … thanks for sharing!
My favorite local theater was $6 for a Sunday morning showing ($11 for regular). It was probably 50 years old and I think everything in it was maybe as recent as the 80s or 90s. The staff were super friendly and seemed to love movies. While only 3-6 for a 10 theater cinema they would bake their own cookies and brownies and dress up in homemade costumes. A mix of teenagers and 50+ people.
They recently “upgraded” and now tickets are $10.50 ($21 for a regular ticket). The upgrade means the theaters now have fake leather power recliners that are actually less comfortable.
I go see fewer movies now. And I can’t help but wonder “what bank loaned them this money, they’re never getting it back.”
I don’t think movie tickets for $20 can compete with concerts ($20-infinity), major league sports ($15-200), plays, and other activities. To take my family to the movies is now $200 after tickets and popcorn and I can go to a major league soccer game for the same amount that includes parking, tickets, hot dogs, and beer. As long as I don’t want to see a specific game.
I used to see 3-5 movies a month, now I see 3-5 per year. I’m happy having a similar experience at home via streaming (worse picture, no community, but much more convenient).
I feel for the theater owners and employees as I’m sure it’s expensive. But it’s expensive to run a blacksmith and it’s expensive to telephone switchboard. It’s not that those things don’t produce value, they do. It’s that their value comes nowhere near their cost when compared to substitutes.
Movies are also located in metro areas so easier to get to, are more flexible with times and showing and overall a more comfortable experience especially with a family. I think $20 per person for an afternoon is still competitive as a leisure activity.
https://www.ticketmaster.com/event/00005E389E6B454C?brand=ny...
Not just Gen Z. Why should I go to a bar and pay almost double a bottle what it costs me for a decent beer when I and a friend can pick up a twelve pack for what it would cost us to have two beers apiece elsewhere? Why should I pay outrageous prices for a steak when between the two of us we can smoke a brisket and have enough to share with others or leftovers for another meal? And doing so I know I can get excellent service from someone happy to be there?
People forget that these are hospitality industries. They're all about service. You should be able to go there and feel happy you came. Instead most of these places make you feel like a bother and then despite a decent tip on the table you still get hit up for more money at the register.
I try to be polite, friendly and tip well. I expect decent service when I go out and increasingly do not get it. So why should I go out when for a bit more effort I and my friends can do it ourselves and share for either less or the same cost, but a better experience?
I know I still get a little sticker shock just seeing menu prices now, I can't say honestly that I'm tipping the same because of it. It's what I have control over. Or, I can just avoid the place altogether which is what many people choose to do. I haven't fully done that yet, I've scaled back a little but mostly just natural consequence of having young children (we eat in more now).
Obviously, it doesn't help that tipping culture is absolute hell these days. I feel like I'm being gouged everywhere I go. For every single interaction. And, it's done in a way that's before the service where I feel like it's mandatory or my service will suffer if I don't go along with it. It's awful and I'm choosing more an more to boycott the tip line almost everywhere (seated meal being an exception).
As an old fart, I often forget that there are people who haven't experienced this before. It must be quite a shock.
The theatre had a lot to offer when a “big TV” was a 32” 4:3 CRT. Now you can put together a 50+” LCD and meh 5.1 setup for a much more accessible price than that 32” cost 25 years ago.
Theatres haven’t made that kind of leap.
This is one thing theaters will never be able to compete with home viewing. Catch a matinee on a weekday while kids are in school, and you have a shot at being the only one in a showing, but it's not a reliable experience. I've done this before, I think for one of the avengers movies while I had a few weeks off between jobs and it was a great experience. Choice of seats and no one to spoil the experience.
Other people is the main reason I don't like going to the movies.
Also you need to be selective on when you go. If you have to go now, you’ll may more. If you can wait until May 20th you can get two tickets vs Montreal for $38 [0]
[0] https://seatgeek.com/cf-montreal-at-new-york-red-bulls-ticke...
I don't think there's been anything showing though that I've wanted to see in a long time. Hollywood gets the blame for that.
Cost to see a movie is also a big issue.
It feels like the small theaters though are making a come back. I see plenty of "art house" theaters in Kansas City ... even a drive-in or two are appearing. These surely don't require the high-end playback equipment and tend to, IMHO, show better and more varied content.
How do they stay in business???
I will say that it was nice that they brought the food to our seats so we didn't have to wait around.
I try to go to the local one if I go, because I would like it to stay in business, but they don't carry all the movies. And I just put in a home theater, so it's nice to use that when I can.
These are the only places I watch movies anymore. The overall experience tends to be much better. The screens are smaller, the quality of the sound and image tends to be a bit less, but that doesn't matter because they are also missing many of the things that makes going to the movies unpleasant. On the whole, I find myself actually enjoying the experience in them, unlike the "big guys".
It also helps that I don't tend to enjoy the sorts of movies that are in fashion these days, so the fact that the boutique places don't have first-run movies isn't a minus to me.
Compared to those other things, sure. But if you consider that a lot of people go out to eat once a week and regularly spend far more than $20, then that $20 price tag is not so crazy. Part of the problem has been that a lot of movies released lately barely feel worth paying that much to see. The movies are just mediocre. When I see a good movie, though, I don't even think about how much it cost me to see it.
(Also, seeing a major league sports game for $15 is incredible. In my market, even at $20 movies are usually way cheaper than tickets to a sports game.)
It’s not that $20 is a crazy amount of money. It’s that it is crazy for what you get. I think restaurants would be in a tough spot too if you could get unlimited McDonalds spit out from a box in your kitchen for $18/month. People would still eat out, but much less given the substitutes.
My MLB team regularly does $15 nosebleed tickets. My MLS team does $25 nosebleed tickets a few times a seasons and the food is much cheaper. But it’s also super easy to pay $100/ticket. With movies, everyone pays the same price.
I don’t think movies are worse as I went to the movies pretty consistently over the past 30 years and there were ups and downs.
The price of movie tickets has kept up with inflation for the most part, just doubling in the past 25 years [0] so I think it’s just that the price of digital goods has dropped so much (mp3 in 2000 was $1, still $1 today) because the price of bits gets cheaper. And this is bad for physical goods with clear substitutes.
Interestingly, movie theaters should have benefits from digitalization as digital projectors are much cheaper as film costs a lot to produce and distribute and projectionists used to be the highest paid employee.
[0] https://247wallst.com/media/2021/03/29/this-is-the-price-of-...
It doesn't have to be that way; in a lot of Asia your ticket is for a specific seat and is priced based on that (both the view and the amenities e.g. the more expensive ones have a full table and table service for the food).
It's fun to go to the theater for the 1 or 2 blockbusters per year that I actually want to see - and be around the excitement / see it on the big screen.
For anything else, I'd MUCH rather stay at home. Even if it was free to see it in the theater, I wouldn't go.
Don't take this the wrong way, but: maybe try some better restaurants.
It's kind of a no-brainer to just pick up a Scooby-Doo DVD or whatever for $5.99 from the bargain bin at Wal-Mart. Popcorn is cheap to make at home.
I understand the theaters' problem, but it's their problem. I've got my own.
How is this different from any other decade where people went to movies? People who can’t afford their bills have never been the demographic that frequented the movies with their kids.
Going to a 2-hour movie at the cost of $80-100 or more is quite the splurge.
The Indianapolis Indians, a minor league team that gets a lot of folks moving to major league, starts at $15 per ticket. The Indianapolis Colts, a major league American Football team, $24. The Indy Fuel tickets, a minor league hockey team, $11. The Indy Eleven, a 'professional' soccer team, $11. The Indiana Pacers, a major league basketball team, $8.
And Just for some fun: Chicago White Sox: $11 Chicago Bulls: $12
Of course, some of these are minor league and your choice of sports and local sports team might be different. Chicago Bears tickets start at $49. The Bengals are considerably more than that.
When I lived in Brooklyn we'd go see the Nets for low 30s in the cheap seats both before and after Kyrie came back from his vaccine vacation. Pretty competitive with movie prices in NYC.
I wonder if this is what we're looking forward to in the future? the whole pipeline will break down and the quality will lower to a "watch on amazon prime at home" level.
It's easy to see it push $45-50 per person pretty quickly with kids.
What's the alternative?
Where I live now it's illegal for cinemas to stop you from bringing food in, so I occasionally might bring my own snack, but that might be like one out ten times. Mostly just watch the movie and eat before or after. (Spain if you want to know)
You could maybe get some sweets or chips or peanuts or similar (small snacks) but not the giant popcorn or sandwiches/hotdogs/etc., but the general idea was to go out and have (say) a pizza and a beer and later go to the cinema or - more seldom - go to the cinema and later go to the pizzeria or restaurant.
I always thought that the eating and drinking in the cinema was a US only thing, France and Germany (AFAICR) had also none of that years ago, but that maybe has changed.
Curious if in other EU countries it has ever been a thing.
In Spain you usually just buy the stuff, then go to the theater though, after some legal kerfuffles the current state of things is that an establishment can't sell you chips AND prevent you take your own chips, so we are free from absurd prices. I'm not sure that's the norm elsewhere.
We even snuck in things like burritos and tacos.
I imagine even mega chains charging literally up to 10x our ticket prices couldn't survive on tickets alone, the distributors still take the majority of admission, as I understood it.
There was a fair amount of distributor-driven quirks/'politics' that to a customer is a weird cinema decision - something else I recall is having to show a certain film, or for a certain length of time, even if it's not selling ('why don't they just stop showing it') under threat of not getting the upcoming blockbuster that definitely will. Sometimes it wasn't even that it wasn't doing well, manager would know in advance (by local demographics) that a film wouldn't do at all well, but basically not have a choice.
I feel somehow icky paying upwards or five or ten times the cost for something I don't really need. But that's just an internalized habit from growing up in a frugal household. I wish there was a more "honest" way for theaters to work.
This is why I buy at the concessions stand. I know that the theater itself makes almost nothing from the ticket sale.
If we're taking the kids though I consider it the cost of seeing the latest Marvel movie etc on day 1. If I keep a kids pack of popcorn and Icees on their lap, I know they will sit there and keep quiet instead of dancing in the aisle. Of course I bring candy in my wife's purse as well, I'm not the kind of monster who pays $7 for Red Vines.
I went to see Dune in IMAX. 3 tickets were $72. The popcorn, hotdog, nachos, cokes, and candy were $80. So $150 total for 3 people and I extrapolated to 4. Although I think all of would have shared the one giant popcorn.
They don't always have to compete. I rarely go see concerts, and I never go see sports, plays, or anything else really. But I go see movies from time to time. In that case there is no competition, at least not in similar activities.
I love live theater the most, and see it frequently. I don't see movies that often. But if all live theater ceased to exist, I doubt that I'd see movies more often. The two things are very, very different and can't substitute for each other.
I've stopped going to theaters because the cost/benefit analysis doesn't work out. I've got a long list of entertainment subscriptions that need to be paid each month, and honestly because today's movies aren't even worth a $5 ticket price. It feels as though they're too focused on technology and not enough on having a good story.
I would gladly wait for the streaming variant to appear. COVID certainly accelerated this transition.
But yeah, for most things a sweet system (which is very attainable for most people today) is often fine.
Same. Except it has nothing to do with theaters and everything to do with Hollywood and what's being released. The question becomes if Hollywood went back to the "old model", the model that saw less franchises and more comedy/drama/etc releases. Would it put butts in seats at the theater? Or has the latest generation/tv-tech obsoleted or diluted the experience thus shrinking the market going forward? (eg. like ecommerce did to shopping malls) Hard to know, but I do miss good unique movies.
Cinema just do not make sense unless you are a total fan of a given franchise. I wanted to see the new Top Gun, but I just waited until I could buy it digitally.
I can't wait until it becomes illegal to prioritize theaters - even if I have to pay the same for the ticket, the popcorn is a lot cheaper. That might make me watch more movies, but then again who knows.
With movies you’re just watching TV in the dark. Except the room is full of chavs and you have to pay £20 to watch an hour of unskippable ads.
So, all those promises from 20 years ago about how it will be so much cheaper to run a cinema on digital tech, no more duplicating and distributing physical film prints, no more calling out expensive maintenance staff to repair projectors with all those fiddly moving parts... plus ca change, as Jean-Luc Godard might have said. I guess in part this is connected to a broader symptom all HNers will recognize, that we live in a society that generally thinks software is free or cheap to produce, and computer-based thingies, once installed, never need any maintenance or upgrading...
If all goes to plan it definitely is less, I suppose it's roughly the same work for 1 showing, but almost nothing for the rest. But not nothing, and obviously it does go wrong sometimes.
A serious amateur could shoot the same film body for a decade, or even a life, with maybe some regular maintenance (fairly repairable right up through cameras made in 80s and even 90s). Maybe they had a manual focus body, then an autofocus body, and.. that was about it. The camera you were using was probably re-sellable at a decent price because the production life of any given model could run up to a decade.
With digital, the leaps & bounds being made in tech caused camera purchases to be much more frequent. Say every 2 years in 2000s, every 3-4 years in 2010s, and every 4-5 years in 2020s, as the rate of change did eventually slow. Regardless, the camera body also became practically disposable, basically a write-off if damaged, and resale value plummeted due to the rate of advancement.
As it worked out, if you were a heavy shooter, maybe the operational cost going to $0 actually netted you out on the equipment spend.
Most light hobbyists and general vacations/weddings/birthdays sharpshooter ended up spending far more in the digital era. This lasted right up until iPhones became good enough, even indoors poorly lit, that most normies don't own a single camera (5~10 years back).
Camera makers have adjusted to this new world by moving up-market, with less frequent releases, but at higher and higher price points. They understand that their main market now is hobbyists, and the decision to spend $$ vs 0 to enter the hobby is a bigger decision than spending $3k or $1.5k on a body.
The oldest camera I have still in working condition is a mid-1950s vintage Speed Graphic.
Unfortunately, I got out of the 'habit' of taking pictures with it because it's so much less convenient and the alternatives are 'good enough' for this rank amateur. I do occasionally look at photos I took with it and realize how much I've replaced quality with quantity. The Cannon required a certain amount of thought for each picture, whereas now we just take 50 pix with the cell phone and share out the one we think looks best.
Digital photography however opened the field to whole swaths of people. The operational cost of photography was a major blocker for a lot of people. The operational cost of a film camera can be integer multiples of its purchase cost. Acceptable digital cameras after about 2000 cost more than shitty 110mm cameras but about what a midrange film camera did but then had effectively zero operational cost. The cost of acceptable quality point & shoots decreased significantly in the first half of the 00s.
This got cameras in people's hands that would have never been able to afford to shoot film.
But certainly in 2000, anyone buying a $400+ point&shoot digicam also owned a $2000 computer. Far more expensive against the typical era family vacation/birthday/wedding shooter with a $200ish camera, plus $9 film&dev per 36 shots. These typical users took maybe 5-12 rolls/year so there really weren't any savings there. Most of these people weren't shooting SLRs, but like a Canon Sure Shot.
I distinctly remember switching BACK to film for years in college around this era because film SLR equivalent was absurdly cheap compared to buying even an APS-C DSLR.
Photography got democratized because two different groups went digital: the 12-roll-per-year shooters and people that would never pay $10 a roll to get film developed. By 2000 there were 1-2MP point & shoots for $400 and just two years later such cameras were under $150. By the middle of the decade that would get 4-5MP (with a better overall sensor) and 10MP by the end of the decade (with yet better sensors).
Both groups were well served by the advantages of digital. They had a big viewfinder and could review photos on the camera. The 12-roll-a-year crowd could take a year's worth of photos at a single event. The new-camera-owner set could take only a handful of photos and not feel guilty for "wasting" their camera. Both groups could shoot trivial things they'd never waste film on.
Anecdata:
I got interested in photography around 99/00. The marginal cost of film ended up being prohibitive to me. I could barely afford to take enough photos to just learn the ins and outs of my camera. I then got a cheap digital point & shoot. It was 1.3MP and pretty much garbage quality optics. I used the everloving shit out of it and really learned how to use it. I learned to frame shots and to effectively use lighting. Just the fact I could take dozens of photos on a pair of rechargeable AA batteries just let me practice and experiment.
The story is something like "Running X Business is Expensive", but when I look into it I usually see a couple themes.
- The business is not owner operated
- Key competencies have been outsourced
- Real estate is a cost center (or equity building is just conveniently ignored)
These pieces really just read like medium sophistication bean counters whining that their rent seeking play isn't working out so well.
---
If you're not owner operated and you're outsourcing stuff like media servers, I don't really know what to say.
For example Regal has 7,262 screens and theaters supposedly blow $20-70k per screen on media equipment??? That's $150-500Mil that could have easily funded an R&D effort to capture some massive savings (barring some sort of vendor lock in that I'm unaware of).
If you want a cut of business's revenue and all you offer is basically branding and alternative financing, I'm not sure why anyone should feel bad for you.
>Currently, lower-level movie theater employees lack mandated overtime in 28 states. Theater chains nabbed their Fair Labor Standards Act amendment in 1967 to exempt “any employee employed by an establishment which is a motion picture theater” from both minimum wage and overtime. The rationale for the exemption at the time was that theaters could not afford the labor costs because of low profit margins, poor box office and rising costs. While the minimum-wage exemption was removed in 1974, the overtime exemption has remained, to the puzzlement of labor experts.
The market is very small, compared to new releases. It's not hard for an existing theater to test this
The ones that work have some unique spin, e.g. the Wurlitzer organist plays an overture, or it's a singalong, or a cult classic for meetups like RHPS, etc
There's too much noise in the world for people to realize that 'Blade Runner' is playing at some random theatre.
What could work are co-markted events, for example, playing 'Blade Runner' leading up to a new release, and, if it's promoted broadly.
Or 'film festival' type things - I'm also certain there's a market for Venice/Cannes/Oscars content even in the theatre chains but it'd require marketing coordination.
Finally - price. It's too expensive relative to the 'almost big screen' we have at home, and the shift to 'Big CGI Only' for theatres is real. This is a whole other problem.
Don't underestimate the lethargy and stupidity of mega corps. Content owners vastly overvalue their catalogues, and movie chain theatres are stupid and completely lacking in creativity.
They will go out of business before they even entertain an idea.
European, Latin american and Indian movies do have prohibitive prices, so you cannot show them, their fault.
Have weeks centered around classic directors, stars or themes.
A week of Hitchcock films. Or Scorcese films. Or Classic Thrillers week. Or Murder Mystery week. etc.
Maybe the economics aren't there...? But many of the things I might want to see aren't on the streaming services I have anyway.
I expect that it's trivial to get a copy of a new release, and logistically challenging (and relatively expensive) to get a copy of an old one.
The main value in showing older content is variety. The more films you acquire to show, the more cost (plus overhead cost) you endure.
The studios that own the copyright to older films are the same corporations that want you showing their new lazy high-budget Action Hero XVII shit instead. They are likely to make restrictive deals with large theater chains (the ones with enough budget for quality projectors and seating) to set a schedule that aligns with box-store release dates.
Similarly, when Disney bought what used to be 20th Century Fox, they immediately changed the economics of their classic rescreening programs (as Disney's "Vault" procedures have always been anti-rescreening). That was said to have directly led to breaks in long runs of Rocky Horror Picture Show specifically as Disney's price changes made it tougher to keep it running in some cities that had previously run it regularly for decades. (Of course, that timing was around 2020 so in most cases that wasn't the only excuse to break such traditional people gatherings.)
(ETA snark: it's almost like copyright terms are too long and rent seeking too easy on cinema classics.)
For middle class it's not really a lot of money for a decent player, stereo, and TV especially when you realize they last over a decade easy. My speakers and stereo are probably 12 years old (but still THX, TrueHD, DTSHD-MA), and I have one of the last plasma TV's made so about 9 years old. Sure it's "only" 1080p. I think with apple goggles or whatever they have coming the equipment expense is about to go way down clearing this expense for the masses.
Then there's just the convenience of seeing what you want when you want. Need to pee or make a snack, just pause it. Falling asleep, just stop it and finish it tomorrow.
What does affect my enjoyment is the bill for bringing a small family making me limit the affair to once or twice a year. There are a handful of these discount theaters around and they seem to be popular, but for me require a much longer drive.
Seems like an intractable problem. Because if they followed my advice, maybe they'd lose the crowd of people who have expensive setups at home. I'm not so sure they get much revenue from that crowd anyway, however. Presumably they know their customers better than I do.
---
I have a purely 'ok' set up at home - more involved than some peoples, but nothing fancy:
In my living room I have a 120" diagonal screen (£30 from amazon) that we manually pull down the 12 to 24 times a year we use it. I have a schools short throw hd projector that was £70 delivered from ebay and then a set of £15 (2nd hand) pc speakers that are a sub and 2 speakers - all running off a 1st gen chromecast.
In my shed I have a marginally better set up of a mechanised screen (£70), then a more recent chromecast running to an hdmi splitter with optical audio out, which goes into a year 2007 5.1 sony amp (£30), with another schools projector (£130) - this set up came to about £250 all in.
If you have the room to keep the bits, I highly recommend a similar cheap set up - you can obviously spend loads more, but our cheapo living room set up does us proud and the audio is more than good enough for kids films. Means we enjoy loads of films as a family.
In the shed it is ceiling mounted so just the mirror is visible as I have it built into the roof (with some fans for cooling). In the living room the similar projector just sits on the floor a similar distance. We sit at the other end of the room, so further away from the fan noise (not that there is much, esp in eco mode.)
A big, splashy, large-scale action film? Yeah, it makes a difference to me. OTOH even apparently "thinky" films like the upcoming OPPENHEIMER are likely better in a more immersive situation.
But a smaller film like THE BANSHEES OF INISHERIN? Not a factor. (But this also means I don't think you lose much watching it at home if you have a decent screen.)
Obviously you can build a very nice home theatre for less than that (optoma makes great budget projectors).
Audio wise, you end up needing a lot more speakers and a more complex system to drive them. Some of the high-end cinemas put subwoofers under every butt; that's an option in a home theater too, but it's pretty excessive.
That's the CURRENT paradigm and I'm not saying it's efficient, but there was a reason people have recently been saying 'Tom Cruise saved Hollywood' with the success of Maverick.
Roughly 50% of all theatrical releases LOSE money. A large chunk breaks even, and about 27% have margins that could be considered a decent ROI.
If you're a tech person, I am begging you to make an investment in theatrical filmmaking. Lower the cost of this equipment, or find ways to encourage filmgoing, or for the love of god build a film-producing engine that can make this bonkers-slow and bonkers-unprofitable business move out of the red.
Oh wait, I forgot that movie studios routinely lie about revenues and margins. They are the OG's at hiding profits and engage in accounting shenanigans that make real estate tax lawyers blush.
Like what? Hollywood has been going downhill for years now — there are a few good movies a year, but it's nothing compared to what it used to be like. Just endless bland corporate written-by-committee superhero movies, prequels, sequels, reboots... maybe it's just time for the format to die.
As to whether there's a corresponding decrease in quality, that's definitely an opinion, but it's not exactly a controversial one. Just google it and you'll find no shortage of articles talking about Hollywood's creative decline. Or just look at the comments in this thread.
It's also not a complaint limited to older people — actually, older people (older millenials, gen Xers, and boomers) seem to be more content with the state of movies these days than the younger crowd, who IME seem more likely to recognize them for the bland corporate moneygrabs they are.
To respond more directly to your obnoxiously-stated point: I was not alive when Hollywood was at what's generally considered it's "peak" (say, 70s through 90s). But to anyone, of any age, comparing the top movies from 1984[0] to the top movies from 2022[1], the difference in quality and originality should be obvious. One striking point: not a single top 10 movie in 2022 is an original IP, compared to 8/10 being original in 1984.
0: https://www.boxofficemojo.com/year/1984/ 1: https://www.boxofficemojo.com/year/2022/
I wouldn't put too much stock in those box office figures; I never heard of Footloose, ranked #6, and the imdb (6.6) and rotten tomatoes (52%/71%) rating are not especially great. The same applies to a number of other films in the top list. Scarface is ranked #32 and is much better known, and has 8.3 on imdb and 81%/94% on rotten tomatoes. This is Spinal Tap is ranked #129 and is iconic enough that the imdb people programmed a special exception so you can rate it from 1 to 11.
I kind of chuck it up to fashion; all these Marvel things are in fashion today; back in the 90s romcoms were pretty fashionable, in the 80s you had the "action hero" era, etc. Hollywood produces hundreds of films every year and there are hundreds of films every year outside of Hollywood. There's still plenty of stuff to watch.
I can only hope. The amount of absolute rubbish that has come out of Hollywood as of late is precisely the reason as to why I won't go to the cinema.
Film studios are too consolidated, which motivates them to prefer "safe bets" like the eternal continuation of Marvel IP. We should really have an order of magnitude more variety of film shown in theaters, but only a handful of corporations are equipped to create that content in the first place.
The walls of this prison are made of copyright. It's well past time to tear them down.
And not all movies need the advanced tech to tell a good story. It's been 25 years since Life Is Beautiful came out (my opinion: a masterpiece). I guess theaters can show the movie now if they get a digital transfer of it, but none of the extremely costly upgrades in the theaters will do anything to make the experience of watching that movie really any better. But I want to watch the next Life is Beautiful.
I feel like Life is Beautiful is art, and I'm asking to see an art exhibition at an amusement park. I have to think I'm the one with the misaligned expectations.
One film will only get a person to sit in your theater one time. If you're very lucky, they will watch the same film two or three times.
After the first few days, how is it any surprise your seats are left empty?
Instead of maximizing for audience diversity, theaters need to rebalance content diversity. Get the same butts back into the same seats by showing something else.
The largest theater in my state has 20 screens showing 19 films. The last time I saw a film there, the theater was empty, because of course it was! Everyone who wanted to see it either already had, was in the next room over, or was planning to see it at one of the other 5 showings that day; or the next...
I bet they could have filled every seat on a Tuesday afternoon if they had just shown something else. It's not like every person in town has seen every movie ever.
It's obvious this whole situation is self-inflicted. The studios that own 100 years of content don't want to compete with their own new releases.
No one who goes to see the, Avengers: End Game is going to also want to watch, Le Charme discret de la bourgeoisie - even on a lark.
What I think you're proposing is theaters should have other movies shown that are similar to the popular movies- which OK, but movies don't just come out of thin air. A movie studio can only make a few $250m+ movies a year, so we get the movies we get. You can have lower budget, lower quality movies of the same genre, but they're most likely going to be bad - which isn't going to work out as being profitable for even the movie theaters to show if keeping up to the status quo and the lights are is already a problem.
If that's your proposal, then congratulations: you've invented Netflix, which is completely packed with middling options. Difference is that the distribution essentially outsources all the equipment costs to watch the slop to the consumer, which regularly upgrades it. They can also grow far more easily than a movie theater physically building a new screen. Before Netflix there were bargain bin DVDs, which were also profitable, but not what I'd call a bastion of art.
New ones, yes, but what about old ones? It's not like they are broken or incompatible or something. Movies don't just disappear the day after box office weekend!
> No one who goes to see the, Avengers: End Game is going to also want to watch, Le Charme discret de la bourgeoisie - even on a lark.
So what? Show something else, then. There are thousands of movies out there to choose from, but there are only 19 showing today! Hell, you could pick one at random from IMDB's top 250, and it would probably fill more seats than yet another 4 daily showings of Evil Dead Rise.
Hell, one of the 19 they are actually showing is Ponyo. That came out in 2008! I bet it outsells at least 3 of the 4 Super Mario Bros. Movie showtimes.
Just because Netflix exists doesn't mean theaters are worthless without new content. What else is there to do around town?
A couple weeks ago, my dad was in town for a few hours. We went out for lunch, and tried to think of something else to do together. Our first thought was to go see a movie, but we weren't interested in a single one of the ones that were showing that day. Imagine that: dozens of theater screens all around the city, and nothing to watch. It's absurd how normal that is.
One of the challenges of showing these films is actually just to find a good-enough print to do so! So perhaps one of the hurtles for doing this now is getting that digital transfer to the new all-digital systems. Midnight movies are also going to/have died since working at a movie theater is already a shit job, and you're now asking people to work a shit job at a really really crappy schedule.
But I still don't know if it's worth putting out like Ghostbusters on a regular schedule, but it sure was fun to watch it 20+ years after I first saw it at a midnight movie. When (past tense now) Netflix had mail service, they had a good Criterium Collection, which fills the gap for me. I guess $11/month for YA streaming service is an option.
I live in New England, and I think that would cost about $50-60 at our local theater.
Tickets for the upgraded theater screening were $41 for 2 people. One small popcorn, a bottle of water, and one box of candy were another $25.
I can see hitting a hundo reasonably easily here (Houston).
If you start from first principles and you compute it as "2.5 hours of entertainment in a climate controlled and comfortable environment with refreshments", it doesn't feel unreasonable to put it at 30$ (per person): that's in line with how much other comparable activities will set you back (escape rooms, paintball, whatever).
If you go from "the price has increased too much since I used to go there as a child/teen" then you are going to say that's way too much.
Some (most?) movies do feel better in a cinema than at home (at least to me). And this is without considering 3d, immersive sound/vibration or anything, just "vanilla" cinema. "Everything, everywhere, all at once" doesn't have the same ooomph on my tv.
I don't see them dying but they are endangered and niche. Bit like theatre.
When I was a kid, my family didn't have AC so on hot summer days my mother would take us to a bookstore. Free AC and entertainment for hours, plus a few dollars for lunch (not in the bookstore, but nearby) and a few dollars more for the books we'd inevitably buy at the end of the day. These days, bookstores are mostly gone but public libraries have AC now so it's gotten even cheaper.
I watched probably half of the movies I've ever seen during my last summer of college because the house I lived in didn't have air conditioning and the second-run theater 3 blocks away did.
Vs
A month of all you can enjoy streaming, with cheap snacks and full control?
It starts to feel like a really crappy deal, unless the movie is spectacular.
I'm not sure the premise is entirely correct. I think the main attraction is watching a movie together with other people, because it adds to the emotional experience.
I think this premise is the same mistake phone makers did when all they advertised was technical specs like RAM and GHz and cores, when that is a very reductionist view of the actual experience of using a phone, which apparently only Apple understood. This seems to work well for Open Air cinemas, where picture and sound might just be ok but not great, but you are in nature with other people and its just totally different from some multiplex chain. At least where I live they are regularly sold out.
Now they just have to release movies that are worth watching, which apparently they lost the capability for since around 2017.
People seem to talk a lot more than before. Teenagers that care about anything but watching a movie. People playing on smartphones at max brightness. I've even seen people answering their phone mid movie. Kids running around bored to death since their stupid parents thought it was a good idea to bring them to an adult movie.
Image quality just cannot compared to an OLED HDR with Dolby Vision. Sound is usually way too loud and honestly my Atmos home theater setup sounds better than most theaters.
After multiple shitty experiences I've just had enough. I prefer to wait a couple of months and just watch the movie at home either in Bluray or from iTunes/HBO/Disney.
Theaters could provide a good experience but they just don't care. They only care about selling tickets and food.
This is also my perception, and a big reason why I stopped going to movie theatres (and concerts), but to be honest I don't know if it was really any better 20 years ago or if I'm just an old grumpy curmudgeon. I guess you need a time machine to do any proper research on this. I do know that "talking during theatre or movie screening" should absolutely be listed in the DSM under personality disorders.
There are of course lots of multi-plex type cinemas in Berlin too, and they're just as trashy as those in the rest of Europe and the US. But they seem comparatively less popular.
If they rent, they will get squeezed quite hard.
Aside from an indee movie ( Mad God I think ) , I haven't seen a single movie in a theater since Rise of Skywalker.
Yes Disney it was that bad.
I honestly think theaters are obsolete, I'd personally rather stay home and watch Netflix.
I frankly think this point isn't considered seriously enough.
When you go to a sports event you see the sports instead of a screen.
When you go to a play, you see the play instead of a screen.
When you go the cinema, you see a screen. A bigger screen with a great sound system etc etc, sure, but a screen nonetheless.
Does it make sense to move 200 people to a big room with a big screen when each one of them have a small room with a small screen?
If for some bizarre reason cinemas were invented just now, would they find any market at all? It does sound like a bit of an absurd proposition to me.
> Media block: $7,000-$40,000 "helps convert the digital cinema package provided by a studio into data that can be projected with picture and sound"
So, a laptop that can take a file in one format and convert it to another format? Why even have a different format for a projector?
> Digital library server: $12,000-$27,000 "These provide storage to hold multiple movies"
So, a movie on a hard drive right next to the projector is too complicated?
To me, it sounds like both of these can be replaced with a $2,000 laptop.
Is the whole thing just so that the file is DRM-ed to hard that nothing else except expensive equipment can play it?
Presumably the cost comes from the fact it has to be a secure toolchain from studio to projection. If it was just a random laptop then the full res copy could be syphoned off by a rogue employee.
Not defending the prices, just saying the studios have a strangle hold on that industry so you can't just solve problems in a simple cheap way.
Heck, a leak of any DCP is bad for the movie studio. DCPs are the highest quality available version of a film the public will ever see. They are better than 4K Blu-Ray in every respect; fantastic news if you are a pirate who wants to re-compress it into some cheap discs for Malaysia. It’s also fantastic news if you are a shady local movie theater wanting to skip royalty payments - what studio executive is going to notice?
(Also, before anyone says “just go after the pirates then,” many pirates are from countries like Russia who don’t give a darn. If a pirate is hosting your movie on Russian bulletproof hosting with a Russian domain, you are basically SOL as a movie studio. All you can do is ask for DNS blocking in countries where that's legal; and hope that you can identify the pirates and wait until they make the mistake of stepping on a US Ally's soil if they ever do.)
Could be the case. However, one of the quirks about Digital Cinema Packages (DCPs) is that they don’t use video codecs like H.264/AVC or H.265/HEVC. Instead, to maintain maximum quality, every single frame is individually compressed and stored with JPEG 2000, and they are played through like a slideshow, just at 24 frames per second. Needless to say this adds compute and especially storage concerns. Storing every frame of a movie individually quickly hits hundreds of gigabytes if not terabytes; and you need to decode and have every frame ready in less than 41 milliseconds, which is shockingly difficult even on high-end hardware. Even a modern Core i9 would have to be parallel and have multiple frames ready at a time because doing it a single frame at a time would be too slow (and thus, most projectors almost certainly use custom chips or FPGA-based decoders but that's really, really expensive). Do I need to mention read speeds and network traffic? If every frame is, say, just 5MB, that is over 960 Megabits per second, saturating a Gigabit link.
Another thing to consider is the multitude of speakers. Dolby Atmos is object-based, meaning there aren’t specific audio streams for specific speakers like in the past. Every speaker’s location is individually stored in the playback device varying between theaters, and the sound is calculated and mixed for that specific theater’s audio setup at the time the movie is played. When you are calculating audio in real-time for 30 or more speakers, the compute costs add up, potentially into custom hardware / FPGA territory. Also that "saturating a Gigabit connection" doesn't include the amount of data that the audio uses, and considering it's 24-bit PCM without any compression for dozens of streams for the objects, that's also pretty substantial. Just 2 streams of 16-bit PCM for ~70 minutes on a CD takes about 700MB.
So, just for one movie, with every frame taking 5MB (possibly more or less, we don't know how big they actually are) and audio taking whatever it takes, you would need a 2.5Gig Ethernet link to be safe, and storage that can deliver that (which is also why an external hard drive is out of the question for actual playback, only very recently do we have built-in NVMe SSDs that can deliver that kind of speed, but we still don't have any external SSDs that can deliver anywhere close; it just has to be RAID on multiple storage devices). Now consider what you need for a theater with 12-20 screens at a time. The storage amount and speed requirements is substantial. Now consider this has been standard for over a decade and think about how expensive this would've been to implement in, say, 2013. Oh, and that storage had better not fail, ever, or your entire theater is down, and there's a lot of refund requests and unsold tickets until it's running again.
> you need to decode and have every frame ready in less than 41 milliseconds, which is shockingly difficult even on high-end hardware
There appear to be multiple high-speed JP2K decoders on the market; Comprimato[0] include a calculator for their product and it claims that a $240 GPU from 2016 can decode 4k 4:4:4 at 72fps.
> Do I need to mention read speeds and network traffic? If every frame is, say, just 5MB, that is over 960 Megabits per second, saturating a Gigabit link.
According to Wikipedia, the DCP standard has a maximum bit rate for picture of 250Mbit/s[1]. My $60 home internet connection could stream that at almost 2x realtime.
> When you are calculating audio in real-time for 30 or more speakers, the compute costs add up, potentially into custom hardware / FPGA territory.
Dolby offer a software version of Atmos for soundtrack mastering that runs on a Mac Mini[2]. Real-time 128-channel object mixing was possible using consumer-grade hardware as early as EAX 5.0 in 2005[3], but Atmos does not need to be rendered in real time at a cinema, it can be done in advance and then during playback those pre-rendered PCM streams would be used which is a trivial amount of data to handle (under 20Mbit/s for a full 64-speaker array).
[0] https://comprimato.com/products/comprimato-jpeg2000/
[1] https://en.wikipedia.org/wiki/Digital_Cinema_Package#Picture...
[2] https://professionalsupport.dolby.com/s/article/What-are-the...
[3] https://en.wikipedia.org/wiki/Environmental_Audio_Extensions...
Interesting, that's a lot better. This is my source for my numbers:
https://www.fastcompression.com/benchmarks/decoder-benchmark...
A GPU helps for sure, a CPU alone is pretty bad.
> According to Wikipedia, the DCP standard has a maximum bit rate for picture of 250Mbit/s.[1]
I'm really surprised, I would not have thought that a 4K frame at a theatrical quality level would fit into about 1.3MB. But maybe that's why they chose JPEG 2000.
> Dolby offer a software version of Atmos for soundtrack mastering that runs on a Mac Mini[2]. 128-channel object mixing was possible using consumer-grade hardware as early as EAX 5.0 in 2005[3].
That's not quite true because Dolby Atmos came out in 2012, not 2005. As for theatrical hardware, even though I'm not sure why it is so expensive, look at the Dolby CP850. It's a 64-channel object mixer for theaters and it costs about $8,000 (or $18,000, depending on where you shop and who you trust on the subject). As far as I know, EAX is not even a true surround sound encoding technology in the first place, and was a much more primitive system only for video games that is not directly comparable.
I suspect part of the cost is all of the outputs, and also because Dolby has been clear that they make their money (patent licensing) on playback equipment, not production equipment. I can't find the specific webpage, but it's no secret in the industry Dolby charges much more on licensing for devices with lots of outputs.
https://en.wikipedia.org/wiki/Digital_Cinema_Package
the picture part is basically a collection of large JPEG 2000 images which are slower to unpack than JPEGs. It will take more than a Chromebook.
The prices they are quoting are pretty typical for rackmount industrial machines.
That’s pretty much become the standard here in NYC and it’s reasonably popular.
https://albertcory50.substack.com/p/culture-at-google-part-o...
Granted it was after work and people had shuttles to catch, but attendance probably averaged 20. And we didn't show Hollywood shit movies, which would draw more, maybe.
One thing that could save theaters is social interaction: people stayed after the movie and talked about it. For Animal Kingdom I think the discussion went on for a half hour. But these were all people with some connection to each other, not random strangers. And you could bring your dinner in there and eat while you watched.
I also, for a while, belonged to a movie club that showed brand new movies in the theater on Sunday morning and usually had the director or other people from the movie for Q&A after. Those drew hundreds of people.
But traditional movie theaters? A relic.
There's something to be said about going to a movie theater and being able to watch a movie distraction-free. No phones, no tablets, etc.
It was nice.
And 20k for a media server? They’re getting memed
I don't know, maybe theaters get a super good deal as anchor tenants. But doesn't seem to add up that $1,000 a month on a projector rental is a driver of price increases.
Laser projectors: $40,000-$150,000+
Dolby Sound: $75,000-$100,000