The "fanboy dismissal" is here, as usal, a cop out. It's the same copout that 2/3 of the commentariat falls back on whenever the subject comes up of why Apple is so successful. Must be those fanboys, that pixie dust, that RDF...

"Some sort of subconscious need to find superiority in consumer purchases and brand loyalty. It's kind of disturbing."

Or maybe it's just a good blog?

Despite happily not owning a Mac for almost a decade I've continued to read Gruber all this time because his signal to noise ratio is off the charts compared to any other tech blogger. His voice is unique and entertaining. The entire layout is clean and sparse. It's one of the few tech RSS feeds you know isn't going to be knee deep in repackaged press releases and bullshit false equivalence analysis.

If all you had to do to make a half million dollars a year was turn out snarky one liners there'd be a lot more millionaires in the world.