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I would be extremely surprised if Valve attempted to block Epic from doing that.

Really? They specifically don't allow distribution of anything but games, which would preclude a storefront, presumably.

Steam has an entire top-level category in the store for software.

https://store.steampowered.com/software

They distribute games from both EA and Ubisoft that force you to use both companies launchers, that also just so happen to come with there own stores attached.

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