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I can't wait to get my hands on this. Steve's previous book The Four Steps to the Epiphany was amazing. I would put it squarely in the top 2-3 most influential books I've ever read.

I don't know that you can ever reduce "starting a startup" to a "paint by numbers" recipe, but Steve has done an amazing job of creating a rigorous methodology for going from idea -> business.

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Thanks for the recommendation. I've began reading the first 33 pages by the Stanford link above, and it's very difficult to put down.

The issue of customer discovery and validation has always felt like a "large amorphous blob of negative feelings and gut unease" that I would simply ignore. This book faces it squarely and rigorously. I find that exhilarating, and I feel already more confident in tackling this issue while creating things for other people.

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