Customer-friendly? Maybe if you've never required support or human engagement for any issue. If you have, Google is by far the worst among the big tech companies.
The best part is you don't go through 15 minutes of robo voice assistance debugging hell.
Google Fi is a perfect example of how horrible Google is at customer service. They start new projects with reasonable CS but they simply can not scale it as the service takes on more users- or they drop it on purpose to improve their margins.
I had insurance on the box but the buyer wouldn't return the box to Fedex for inspection. (Because it was fraud)
Getting this fixed was excruciating and ended up having to DM people on LinkedIn and guess their internal e-mail addresses to get this resolved. Absolutely horrible!