TLDR: The EU wanted less e-waste. Apple refused to engage, so the EU forced them to engage or leave.
I’m not even a fan of Apple look e for different reasons, but the very same reason Apple is likely not even engaging the EU clowns and their attempt at making Apple products worse with Micro USB (what a horrible design and technology because of it), it’s also the very same reason that the EU cannot ban Apple, because Apple is to god and the market leader in design and creating good products that people actually want.
I can assure you that Apple’s lightning connector has caused there to be less waste than any other manufacturer.
Case in point too; I just bought a temporary Nokia phone. And here it is, 2023, and they’re still using that horrible MicroUSB design plug that you have to look at every single time to make sure you get the plug in correctly. OUSD also discriminatory against the blind who have to feel they plug itself to figure out which way is up, whereas I can plug the lightning connector into any of the Apple devices in pitch black darkness because they go in the same every time.