There is no "unfair advantage" to USB-C patent holders, it's a standard that the industry settled on in a cooperative fashion in which Apple was itself a major player.
No one prevented the industry from working on a "patent-free" different standard.
Point is, you can't and shouldn't promote _different brands of connectors_ as it defeats the purpose of having less waste if in a household iPhone users are gonna use a different charger from the others.