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They shouldn't have made it proprietary. Lightning could've been the USB-C instead of what we got.

You do realize that Apple designed the connector for USB-C and donated it to the consortium.

So why not do that with Lightning too? It's still proprietary to this day.

I've read rumors that they actually did that first but due to politics, the USB consortium decided to use a new physical port design.

Well blame the consortium members that rejected it over Micro USB!