services are IMO the biggest misfire of an attempted rails convention. "service" is completely domain agnostic and because there's no standard API like there is for controllers or model, the "service" API ranges from `MyService.call` to `MyService.new.call` `MyService.do_thing` etc etc.

service became the junk drawer of junk drawers even worse than lib because people at least 'believe' there is supposed to be a convention when there isn't. at least you know lib is kinda wild west.

rails has failed to channel applications into domain logic once it scales past start-up rapid development to a huge team of ICs