In terms of monetization I think content creators are better served focusing on leveraging their reach to build up a community to support them instead of optimizing primarily for ad revenue. Platforms like YouTube have continuously shown that relying on automated ad systems is unreliable and puts your ability to monetize subject to the whims of the advertisers. Many established creators have wrongfully received demonetization strikes against their channels threatening their livelihood.

It seems like the biggest asset that creators are creating are the communities that form around them and their niche. The people who consume content within a niche tend to be very likeminded and often times quite willing to rally behind and support the bastions propelling the niches that they identify with. Even for smaller creators, I've seen time and time again that all you need is one or two highly dedicated and engaged fans to make being a creator an extremely lucrative endeavour.

I've been working on a platform to help content creators diversify their revenue streams and offer their communities as one of their product offerings in addition to their content. The hope is to allow creators to better capture their community and monetize from their niche.

https://sociables.com/creators