Back during the Watson hype our company had a partnership with another company who was betting big on Watson. So, I was loosely around to watch it unfold.

It started off rosy, the CEO of the company we were partnered with had fully bought onto the hype train. Every meeting we had he couldn't help but mention Watson (by name). I tried to gently warn him that maybe, just maybe, he had fallen for the marketing hype and the idea wasn't going to be a blockbuster like he thought. It fell on deaf ears.

Over the course of the next year or so, they pumped big $$$ into the project. Eventually, the project was quite delayed and over budget and the CEO stopped bringing it up. I asked about the status of that Watson thing and the look on his face said everything. Not long after the entire leadership team was shaken up.