Techmoan did a video on a format that used VHS tapes to store digital audio:
To encode a character in this scheme, we first convert its ASCII code to binary. The binary representation of "u" is 01110101. We can see that the positions of the 1's are 0, 2, 3, and 6. Therefore, to encode the secret word, we italicize the first, third, fourth, and seventh words.
Sony made some for U-Matic (3/4 in), there were some for VHS, and some that were meant to use other broadcast grade formats.
Also, ADAT, which used a SVHS tape and mechanism to store multi-channel audio