I looked at the logo to see what kind of non-sense you were talking about, but you are absolutely correct. That logo really does belong on a shampoo bottle.
Of course they are boring if reification has become the norm.
Maybe just because something is cursive and italicized does not mean that it is automatically feminine.
That's an overstatement. Many logos are boring, but certainly not all
I'm not suggesting a boring logo. I'm suggesting a good one that matches the feeling of "grasping"