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Comment by airstrike | Hacker News Reader

Minor nit but I can't help notice it: the logo doesn't really match the product. Typography choices evoke certain feelings and attributes. Your choice to me says "women's* beauty / personal hygiene", not "find whatever you want at your fingertips"

Short of hiring a designer (and also for fun), may I suggest watching the Helvetica film? https://vimeo.com/570441741

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I looked at the logo to see what kind of non-sense you were talking about, but you are absolutely correct. That logo really does belong on a shampoo bottle.

And people wonder why all logos today are boring.

Of course they are boring if reification has become the norm.

Maybe just because something is cursive and italicized does not mean that it is automatically feminine.

I sign my name in cursive and do not think of it as feminine.

> "all logos today are boring"

That's an overstatement. Many logos are boring, but certainly not all

I'm not suggesting a boring logo. I'm suggesting a good one that matches the feeling of "grasping"

I think you're referring largely to women's beauty/fashion products, not mens; I haven't noticed this type of logo with the products I use or on clothes I buy. And to whatever degree the logo might be feminine, I certainly don't think that's a bad thing.

People should push the envelope and not just do the same thing as everybody else! (Obviously do so with intent, but I wouldn't assume there wasn't any.)

I laughed out loud after reading your comment. I did not put a lot of thought into designing the logo. Thanks for the video.

Make sure to avoid The Helvetica Scenario though.

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