This applies to a huge portion of privacy concerns raised by the tech community. Someone sharing their photos, location, or thoughts willingly on Facebook does not constitute a privacy issue. Someone accepting a fairly clear Google privacy policy and thereby letting their algorithm read all their emails does not constitute a privacy issue.
The real privacy issues are ones where companies don't follow their own privacy policies, or companies' databases get compromised, or companies abruptly change default sharing settings to be more public (which, granted, I believe Facebook has done before).