1. https://www.cnbc.com/2023/04/04/gm-overtakes-ford-in-us-ev-s...
2. https://www.barrons.com/articles/tesla-price-cuts-stock-euro...
Ford for example is losing 100s of millions on their EV business. This quarter they had a negative margin of 102% while selling 3% as many cars as Tesla.
While they might be selling some EVs, they’re pretty far from what Tesla is doing as a business.
What is GM's cash cow? Pickups and the Tahoe/Yukon/Suburban/Escalade platform...pretty much the polar opposite of "environmentally conscious" products
Ford? Same thing, monster F150s
These companies aren't killing their cash cows
Indeed, I expect both companies to dramatically tone down the rhetoric on EVs soon and just refer to them as "alternatives"
Or even worse, start PR campaigns highlighting the inconveniences (charging times etc) of EVs
Tesla could lower prices to undercut most of their competition and still make money.
> The 2023 Nissan Leaf has a base MSRP of $27,800
> Volkswagen e-Golf SE CVT, 5 seats: $31,895 (OTR)
> The 2022 Hyundai Ioniq hybrid has a $23,600 starting price, which is among the lowest in the Hybrid Cars class
> 2022 Chevrolet Bolt EUV should remain close to the current model that ranges from $28,795 to $33,295 (with destination).
> The price range for the Renault Zoe varies based on the trim level you choose. Starting at $33,990 and going to $40,480 for the latest year the model was manufactured.
> Currently, the Rear-Wheel Drive trim of the Tesla Model 3 starts at an MSRP of $40,240 with zero upgrades
Riiiight. Totally the lowest prices. Note that outside the US market they also tack on import/customs fees, making them even more overpriced.
They may be pretty good at not rolling over, but so is any other EV with a low mounted battery. As for the build quality, the panel line jokes are basically popular culture by now. I'm sure legacy manufacturers can at least build a car body to spec. And include things like dials and buttons, which apparently aren't cost effective enough to Tesla's liking for the Model 3.