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Is charging for a feature unlock in a piece of software also rent-seeking?

The feature has already been developed, I have already downloaded the software to my device. It would cost the developer nothing, deny them the use of nothing, require none of their resources for me to use the feature and yet they charge for it.

How is that different?

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This would make more sense as a comparison if adding two or more modes of operation hadn't taken more work than just having one.

I think the "it's rent-seeking" position would be weaker for toggling entire features on and off—the specific example of unlocking better acceleration was them adding a worse mode just so they could charge a subscription for the better one.

Like making a specfic mechanic in a video game worse so they can sell the fix later on.

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