Somewhat ironic that they're going to be paying for the VPN (on top of already paying the ISP) while still not actually paying for the content itself.
Enterprising individuals might consider next how the same industry could counterintuitively profit from such legislation, by starting their own VPN service (which would, for example, not suffer from similar dropouts, connection resets, bandwidth related issues, etc. as competing services). I guess it would finally put to rest the question we've all been asking ourselves all along: are people using VPN services primarily to hide their piracy-related activities, or has it been mostly to hide their sexual fetishes?