The web1, web2, web3 model makes sense. And it captures three totally different network architectures, each of which have different economic consequences.

web1 -> peer-to-peer decentralized networks without built-in consensus or economics; end up de facto centralized because of this

web2 -> corporate owned networks; from iMessage to Tiktok to Reddit, this is most major networks today

web3 -> networks whose decentralization is enforced by cryptography and economics; Ethereum being one such example of a programmable network

If the terms were just marketing that would be one thing. But they actually describe real differences in properties that have significant consequences for those who build and rely on them.