For Meyer, his veganism also unlocked his discovery of a purpose. He claims that ending animal exploitation is his calling and that as an athlete, he represents an alternative viewpoint that can help achieve this.

“In a world where billions of animals are killed for food every year, and billions of marketing dollars are poured into campaigns linking the consumption of animal products to masculinity and improved athletic performance, my running provides a counter-narrative – that we can thrive and compete as plant-powered athletes,” he said.